How to ride the wave of technological advancements
The rapid technological advancements we're seeing are a double-edged sword for many business owners, presenting both great opportunities...
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Jan 172 min read
Knowing the difference between 'responding' and 'reacting' in marketing
Marketing moves fast, especially in the digital arena, where the latest trend, app or meme can suddenly become the flavour of the day....
Optima
Jan 152 min read
Your Q1 2023 deadlines for the diary
We always aim to keep you up to date with the most pressing dates and deadlines for your business diary. To help you get prepared and on...
Optima
Jan 152 min read
How the increased minimum wage will affect your business costs
Although inflation is now on a downward trend, the sharp cost rises over the last 18 months are baked in. Energy prices are increasing...
Optima
Jan 152 min read
The VAT domestic reverse charge: what your construction business needs to know
The VAT domestic reverse charge came into operation in March 2021, introducing significant changes around how VAT is collected and paid...
Optima
Dec 13, 20232 min read
Can an AI assistant streamline your business?
A business AI assistant is an artificial intelligence-powered software tool that’s designed to support and enhance different areas of...
Optima
Dec 11, 20232 min read
Which social media platform is the best ‘new Twitter’ for your business?
We all know the importance of social media for your company’s marketing and brand awareness. But the world of social media is constantly...
Optima
Dec 11, 20232 min read
Holiday cash flow for your small business
Are you heading away for a break from the business this year? This time of year can be hard on small business. Your expenses continue and...
Optima
Nov 29, 20232 min read
Is there such a thing as over-automation? The need for a human touch
Automating your key systems is the way to turn your enterprise into a 21st century, digital business. But are we getting carried away...
Optima
Nov 27, 20234 min read
The Autumn Statement 2023 - Key Points
The 2023 Autumn Statement was presented against a background of inflation falling from recent peaks. Annual inflation for the last...
Optima
Nov 24, 20232 min read
A business budget will help with your financial decision making
Budgeting is about estimating your revenues, projecting your expenses and detailing the allocation of funds, so you stick to (and don’t...
Optima
Nov 23, 20231 min read
Offline Marketing Strategies For Trade Businesses
In today's digital era, traditional offline marketing strategies remain valuable for businesses. Even if you're embracing digital...
Optima
Nov 21, 20232 min read
Plain English guide to profit and loss
Here's our Plain English guide to profit and loss and what this report reveals about your finances. What is profit and loss? Your profit...
Optima
Nov 20, 20232 min read
Our guide to business credit scores
Do you know what your business credit score is, and how it can impact your finances? Your business credit score is a numerical...
Optima
Nov 20, 20232 min read
Taking care of data regulation and ticking the right compliance boxes
Your business faces an increasingly complex regulatory landscape when it comes to data privacy, consumer protection and industry-specific...
Optima
Nov 13, 20232 min read
How to get original with your marketing (without breaking the bank)
The success of your business depends greatly on the success of your marketing. Getting your key messages, product features and brand...
Optima
Nov 13, 20233 min read
Are employee parties tax-free?
If the rules around social functions are followed, staff events like your end-of-year party, or your summer barbecue are tax-deductible...
Optima
Nov 2, 20233 min read
Writing a business plan? Read our guide
Your business plan is the sat-nav that keeps the company moving in the right direction. Having that guidance can be a massive benefit to...
Optima
Oct 30, 20233 min read
Company year-end preparations: time to get ready
As your company year-end date gets closer, there are a number of administrative and financial tasks to start planning for – so it’s a...
Optima
Oct 30, 20232 min read
Can directors and employees receive gifts from the company tax free?
Giving gifts to your employees can be a great way to increase engagement and raise the overall morale of your team. But how much can you...
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