Embracing humour in your marketing and brand identity
As a brand, you want to be seen as professional, trustworthy and capable. But there’s also a strong argument for letting down the...
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Optima
Mar 183 min read
The ABCs of bookkeeping
In today's digital times, you're probably used to having unrivalled access to your financial numbers, key performance indicators (KPIs)...
Optima
Mar 113 min read
The art of networking: techniques for becoming a great networker
Leading a business can be hard work. But the good news is that you're not the only founder, owner-manager or CEO who's treading this...
Optima
Mar 114 min read
Spring Budget 2024 – the key points for business owners
The Chancellor, Jeremy Hunt, delivered his second Spring Budget on 6 March 2024. This Budget aimed to appeal to the taxpaying masses,...
Optima
Mar 63 min read
Key ways to access funding for your business
If you’re planning to found a new business, you’ll need enough startup capital to get this venture off the ground. And once you’re up and...
Optima
Mar 42 min read
How to prepare your business for an audit
Getting ready for an audit is unlikely to be one of your favourite things to do as a business owner. But being prepared, organised and...
Optima
Feb 223 min read
How to move your online business to a bricks and mortar retail space
Running an online business has become a reality for a huge number of business owners in recent years. There are an estimated 12...
Optima
Feb 212 min read
How the increased minimum wage will affect your business costs
Although inflation is now on a downward trend, the sharp cost rises over the last 18 months are baked in. Energy prices are increasing...
Optima
Feb 152 min read
Overcoming Imposter Syndrome: A Business Owner's Guide
It's a common struggle and we probably don’t talk about it. Imposter Syndrome affects individuals from all walks of life, including...
Optima
Feb 142 min read
Tax planning helps you do more with your money
Tax planning is a strategic approach to managing your business’ financial affairs, with the aim of legally minimising your tax liability....
Optima
Feb 123 min read
Review your business expenses – and save
Running a business costs money. There are always costs, overheads and supplier bills that mount up – and these expenses will gradually...
Optima
Feb 53 min read
How does an accountant save you money?
Turning a profit will be high on your list of goals as a business owner. And if you want to generate the best margins, that means keeping...
Optima
Feb 22 min read
Meeting the environmental expectations of your customers
As environmental consciousness rises, small businesses in 2023 face increasing pressure to adopt sustainable practices and reduce their...
Optima
Feb 22 min read
Spreading your tax costs with Time To Pay
HM Revenue & Customs (HMRC) expects you to pay your taxes on time. But if you’re finding it difficult to pay in full, HMRC can be...
Optima
Feb 12 min read
Using testimonials and case studies to transform your business
Good reviews are gold for your business. You can spend all day telling people how wonderful and great your product or service is, but...
Optima
Feb 11 min read
What are your business goals for the year ahead?
The beginning of a new calendar year is an excellent time to review the year just finished and reflect on what worked, what didn’t, what...
Optima
Jan 312 min read
Should you buy a building for your business?
Tired of paying rent for your commercial premises and considering buying a premises for your business? Owning a building works best if...
Optima
Jan 292 min read
Setting goals for you and your business in 2024
The new year is a new beginning. If you are a business owner, this is often the time of year when you reflect on where you are at and...
Optima
Jan 182 min read
Finding and retaining the key talent for your business
The job market has been through plenty of ups and downs in recent years. But in 2023, the real challenge is attracting and retaining the...
Optima
Jan 182 min read
Spreading your January self-assessment payment
With a combination of low growth and high inflation, the 2022/23 tax year has been a tough time, financially speaking, for many of us. So...
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